RETAIL LIGHTING
Retail lighting to create an inviting and efficient shopping experience
Enhancing product visibility and customer perception through great lighting
Incorporating robust, connected lighting systems in supermarkets isn’t just about illumination, it’s about creating an inviting and efficient shopping experience. Great lighting not only enhances product visibility and customer perception but also supports a more pleasant shopping journey. Moreover, with the integration of connected technology, stores gain invaluable insights into customer behaviour and energy optimisation, revolutionising the retail landscape for improved efficiency and customer satisfaction.
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Putting brands in the spotlight
Uniformity is key
Adequate, uniform lighting helps to highlight products on shelves. Paired with IoT, it enhances customer experience, tracks movement, and optimises routes, supporting energy conservation and boosting a customer’s basket value.
Thorn's high accuracy positioning (HAP) can harness the power of real-time data to transform a shopping experience. Targeted promotions can be enabled for specific items and the store can gain valuable insights in real time from the customer data.
Solutions
We Know Retail Lighting
Efficient lighting strategies to reduce costs and carbon footprint
SUSTAINIBLE LIGHTING
Supermarkets have large spaces that require significant lighting. Energy-efficient lighting solutions such as Contus and intelligent control can lead to substantial cost savings. Efficient lighting strategies help supermarkets reduce operational expenses and minimise their carbon footprint
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KEEPING IT FRESH
ACCURATE COLOUR RENDERING
Accurate colour rendering is vital for fresh food sections. High-quality lighting should reveal the true colours of fruits, vegetables, and meat, making them more appealing to customers. Choosing lighting with a high Colour Rendering Index (CRI) ensures products look vibrant and appetising, influencing purchase decisions.
Intelligent utilisation of both ambient and accent lighting techniques in fresh food areas will draw customer attention to fresh food and with their perishable nature great lighting can further improve stock rotation for perishable items, therefore reducing waste.